THE WRITING KRAFT CAN HELP
Tell your story by using creative content with impact. By developing a coordinated outreach campaign incorporating a variety of methods including website articles, social media posts, blogs, micro-blogs, memes and infographics you will be able build an engaged online community. Let me help you tell your story!
Craft effective messaging for issue-based and educational outreach campaigns. No matter what the topic, the most effective campaigns are grounded in strong messaging that drives home the point clearly and concisely. Have experience writing messaging for political candidates, nonprofits and corporations.
Work with clients to develop creative content with impact. Use a combination of fun text and attention-grabbing images to target each social media audience including Facebook, Twitter, Instagram and Pinterest. Also boost posts and create ads to promote events and sell tickets on Facebook.
Writing & Editing
Writing & Editing
Have experience writing and editing a variety of materials including articles, blog posts, brochures, fact sheets, media advisories, press releases, talking points, speeches, presentations, letters to the editor, op-eds, internal business communications, speaker request letters and more!
Mange websites for nonprofits and small businesses. This includes uploading photos, writing articles, embedding videos, creating event copy and updating content. Well versed in WordPress, Joomla, Greater Giving and other unique website management platforms.
Create and implement effective outreach campaigns for community events, fundraisers, business meetups and expos. Work with clients to develop event branding and reach their target audiences through email marketing, Facebook events, Facebook advertising, social media posts, Eventbrite, articles, media advisories and press releases.
Manage, develop and write client email communications using Constant Contact. Create engaging content incorporating text, images and videos to highlight upcoming events, recent news and fundraising campaigns. Also, write internal emails and letters targeting elected officials, donors, sponsors and community partners.
Craft messaging, develop media advisories and write press releases about events, community issues and products. Also write quote-worthy quotes, about summaries for organizations and crafty headlines to make sure stories get the attention they deserve.
Some Fun Facts
Carolyn is one of the most gifted writers I have worked with in a twenty year career in journalism. Perhaps even more rare for a writer - a profession littered with difficult, ornery types - she is unfailingly a pleasure to work with. Whatever the project is, whenever the deadline is, Carolyn provides a rare combination of warmth, competence, and good-humored ease.
Mark McDermott, Editor in Chief, Easy Reader
“I have hired Carolyn to consult on a number of writing projects and I am always amazed and impressed by her attention to detail, creative process and ability to communicate complex ideas in accessible language. I simply could not recommend Carolyn highly enough.”
Kelly Sayce, Co-Founder and Principal, Strategic Earth Consulting
“I’ve always been impressed by Carolyn’s creativity and ability to put a great story together. Whether it’s developing compelling messaging for a political or public relations campaign, or writing an educational piece that people can actually read and understand, Carolyn knows how to effectively use words to reach her audience.”
Grace Yao, Public Affairs Consultant