The Writing Kraft
Creative Content with Impact
THE WRITING KRAFT CAN HELP
TELL YOUR STORY.
In today’s world, it’s more important than ever to clearly convey your story. Don’t let the online world define who you are, instead shape your reality by having an active web presence.
DEVELOP CREATIVE CONTENT.
Reach your community through creative content that showcases your best work, resonates across audiences and fosters meaningful connections.
BUILD ENGAGED COMMUNITIES.
By combining the power of storytelling and creative content, you’ll be able to build a supportive and engaged online community to help you achieve your goals.
ABOUT
The writing kraft is dedicated to helping individuals, nonprofits and businesses achieve success by telling their stories through creative content. Carolyn Kraft, founder of the writing kraft, is a freelance communications consultant who works with clients to build engaged online communities and successful events through a variety of platforms.
Carolyn is a writer, content developer, social media manager, blogger and published author. She brings more than 15 years of experience in strategic communications, public relations, public affairs and community relations to the writing kraft. Carolyn has worked with Fortune 500 companies, non-profits and small businesses to develop effective social media and public relations campaigns.
Communication Services
Content Development
Content Development
Tell your story by using creative content with impact. By developing a coordinated outreach campaign incorporating a variety of methods including website articles, social media posts, blogs, micro-blogs, memes and infographics you will be able build an engaged online community. Let me help you tell your story!
Strategic Messaging
Strategic Messaging
Craft effective messaging for issue-based and educational outreach campaigns. No matter what the topic, the most effective campaigns are grounded in strong messaging that drives home the point clearly and concisely. Have experience writing messaging for political candidates, nonprofits and corporations.
Social Media
Social Media
Work with clients to develop creative content with impact. Use a combination of fun text and attention-grabbing images to target each social media audience including Facebook, Twitter, Instagram and Pinterest. Also boost posts and create ads to promote events and sell tickets on Facebook.
Writing & Editing
Writing & Editing
Have experience writing and editing a variety of materials including articles, blog posts, brochures, fact sheets, media advisories, press releases, talking points, speeches, presentations, letters to the editor, op-eds, internal business communications, speaker request letters and more!
Website Management
Website Management
Mange websites for nonprofits and small businesses. This includes uploading photos, writing articles, embedding videos, creating event copy and updating content. Well versed in WordPress, Joomla, Greater Giving and other unique website management platforms.
Event Outreach
Event Outreach
Create and implement effective outreach campaigns for community events, fundraisers, business meetups and expos. Work with clients to develop event branding and reach their target audiences through email marketing, Facebook events, Facebook advertising, social media posts, Eventbrite, articles, media advisories and press releases.
Email Communications
Email Communications
Manage, develop and write client email communications using Constant Contact. Create engaging content incorporating text, images and videos to highlight upcoming events, recent news and fundraising campaigns. Also, write internal emails and letters targeting elected officials, donors, sponsors and community partners.
Media Relations
Media Relations
Craft messaging, develop media advisories and write press releases about events, community issues and products. Also write quote-worthy quotes, about summaries for organizations and crafty headlines to make sure stories get the attention they deserve.
